Having a refined message you can refer back to for each web site you operate, seems essential for business that don’t want to get lost in their own dressings. With information flooding in and out in bulk, fragmented by overlapping campaigns and strategies, how often will you get lost in the flavor of the month? A possible way to cut down on all that ADHD, just institute a four-way mission statement, and once you get the hang of it, do it for all of your websites.
The way I break it down, makes the most sense to me, but you might have your own nuances and tweaks that make it work for you. I have a public and private statement, and then for each I have a primary mission objective and a secondary objective. My off-the-clock personality is a flight simulator enthusiast, so it just makes sense to have a primary and secondary obj. After all you have two of just about everything else, don’t you? Okay, so here’s how the mission statements read for a sandbox site I was testing, and keep in mind, I wouldn’t publish private goals. They should be for your eyes, plus your cabinet officers can peek.
- Private Primary Objective – Leverage a free sandbox for web design testing.
- Private Secondary Objective – Review and test 2freehosting.com free hosting tier experimental.
- Public Primary Objective – Offer insider tips for online strategy methods from an expert.
- Public Secondary Objective – Take advantage of free hosting as a web development area.
I’d be interested to know what you think of this, and whether you implement a similar method for building out websites. In my experience these four simple statements are like cornerstones in a foundation, that offer clear directions and solve roadblocks in project development. What other nuances and tweaks do you use, for your mission planning on internet projects?